Going Green for More Green

It’s no secret that today’s soci­ety has con­cern for the envi­ron­ment. Recy­cling, hybrid vehi­cles, buy­ing locally grown pro­duce. As cit­i­zens we’re all work­ing to do our part. But what about cor­po­rate Amer­ica? What about the com­pa­nies that have main­tained a focus on the envi­ron­ment for decades? How do we ALL work together to pro­tect our planet?

I came across a great arti­cle last week in Ad Age, How Agen­cies Are Help­ing Their Clients Help The Envi­ron­ment. It really puts things in per­spec­tive … as indi­vid­u­als, it’s impor­tant to make wise deci­sions con­cern­ing the envi­ron­ment (recy­cling, buy­ing locally-grown pro­duce, etc.). As a cor­po­ra­tion, it’s impor­tant to take a look at how we can elim­i­nate waste dur­ing the man­u­fac­tur­ing process, etc. But as a mar­keter what can we do? We can encour­age our clients to cre­ate earth-friendly campaigns.

Exam­ple: Snack­box is work­ing with a major con­sumer pack­aged good brand that has prac­ticed earth-friendly pro­duc­tion since the early 1900s. Before it was “cool” to be “green.”  We’re work­ing with said com­pany to cre­ate a pub­lic rela­tions cam­paign that edu­cates con­sumers about their prac­tices in pro­duc­ing dis­pos­able table­ware.  Most don’t auto­mat­i­cally think paper plates = good for the envi­ron­ment. I’m sure demand for their prod­uct will increase once our cam­paign is com­plete, but more impor­tantly, as con­sumers, we will know that we have choices. Choices that are actu­ally good for the environment.

We’re also tak­ing the envi­ron­ment into account in other prac­tices: Doing away with paper press kits, email­ing our invoices and pre­sent­ing brand iden­tity sys­tems elec­tron­i­cally rather than past­ing to pre­sen­ta­tion boards.

Pro­tect­ing the envi­ron­ment isn’t another fad. Let’s all do our part to pro­tect and preserve.