Going Green for More Green

It’s no secret that today’s society has concern for the environment. Recycling, hybrid vehicles, buying locally grown produce. As citizens we’re all working to do our part. But what about corporate America? What about the companies that have maintained a focus on the environment for decades? How do we ALL work together to protect our planet?

I came across a great article last week in Ad Age, How Agencies Are Helping Their Clients Help The Environment. It really puts things in perspective … as individuals, it’s important to make wise decisions concerning the environment (recycling, buying locally-grown produce, etc.). As a corporation, it’s important to take a look at how we can eliminate waste during the manufacturing process, etc. But as a marketer what can we do? We can encourage our clients to create earth-friendly campaigns.

Example: Snackbox is working with a major consumer packaged good brand that has practiced earth-friendly production since the early 1900s. Before it was “cool” to be “green.”  We’re working with said company to create a public relations campaign that educates consumers about their practices in producing disposable tableware.  Most don’t automatically think paper plates = good for the environment. I’m sure demand for their product will increase once our campaign is complete, but more importantly, as consumers, we will know that we have choices. Choices that are actually good for the environment.

We’re also taking the environment into account in other practices: Doing away with paper press kits, emailing our invoices and presenting brand identity systems electronically rather than pasting to presentation boards.

Protecting the environment isn’t another fad. Let’s all do our part to protect and preserve.